Fake advertisement

Forum 38, Nos. 1-2 (May 1995), on pages 25, 53 and 81


Published originally in the Dutch magazine Forum, Fourth Window is a series of three advertisements for fake brands, Vanti-View and Recipro-View. This new line of glass building products reflects the shifting psychology of modernist visuality: from the utopian curtain wall of the early 20th century that democratized vision to the dystopian mid-century view that windows overexposed their subjects. The advertized glass is born of the byproducts of its historic failures.

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