SOFT SELL

Installation

New York, NY

1993

42nd Street is a marketplace in which successive forms of currency have supplanted one another over history: high society entertainment gave way to cabaret culture which gave way to the movie industry, then to popular amusements, to commercial sex and illicit drugs and most recently, to fashionable merchandise and family entertainment. The media installation is sited in an abandoned porno theater, caught between decadence and delight. It exploits reversible values through familiar mechanisms of seduction. A set of female lips recites a chain of improbable solicitations to passersby. A peep show lures viewers from the street to peer through small liquid crystal openings into improbable scenes just inside the theater.

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